LISTING PRICE STRATEGY
HOW DO WE DETERMINE LIST PRICE?

1. Thorough walk-through and personalized advice to maximize your home value.

2. Research homes currently on the market that buyers will be looking at in addition to your home. We will plan to list your home with the least amount of competition.

3. Research homes for sale in your area that have recently gone under contract.

4. Research homes similar to your home that have recently sold.

5. Analyze the price and condition of the homes that were successful in selling.

6. Analyze homes that expired (did not sell) and why they were not successful.

7. Consider the price per square foot of your competition.

8. Call agents to discuss activity on the comparable properties they have listed or recently sold in the area.

WHY WE OFFER ZILLOW SHOWCASE

Showcase is an AI-powered premium listing experience only available on Zillow. Showcase listings feature HD photos, grouped by room, that are designed to give you a deeper understanding of this home virtually before you ever step inside. Showcase homes feature high-resolution photos in a rotating carousel for a first impression that pops. Floor plan on the map. Gives a clearer understanding of the home's layout, its orientation, and its relationship with the surrounding area. Embedded listing photos and a 3D tour help you better understand the home’s layout and features as you move through the space.

1. Active Showcase listings drove on average 79% more page views, 76% more saves, 91% more shares, compared to similar nearby non-Showcase listings on Zillow.

2. Showcase listings are more likely to go pending in the first 14 days, compared to similar nearby non-Showcase listings on Zillow.

3. Showcase listings sell for 2% more than similar non-Showcase listings on Zillow; that's $9K more on a home sold at the average home sales price in the United States.

4. After becoming Showcase listings, the listings received 104% more page views, 87% more saves, and 83% more shares compared to when the same listings were on Zillow without Showcase.

SEE EXAMPLE SHOWCASE LISTING

SEE ZILLOW SHOWCASE DATA

The Marketing Difference That Maximizes Your Sale

Your home deserves marketing that stands out. We create custom campaigns that highlight your property’s best features and drive results you can see.

We leverage Google Pay-Per-Click (PPC) ads to maximize a home’s visibility and attract qualified buyers willing to pay top dollar. By targeting specific keywords such as “homes for sale in [city]” or “move-in ready houses near [neighborhood],” our team ensures the property appears at the top of Google search results. This strategic placement drives more high-intent traffic to the home’s listing or landing page, increasing showings and buyer competition. The result is more exposure, more offers, and a greater chance of selling the home quickly and for the highest possible price.

Email & Text Marketing to Active Buyers
We promote your home directly to our database of over 15,000 motivated buyers and real estate contacts, increasing exposure and showings.

Strategic Social Media Advertising

In today’s market, visibility is everything. Social media isn’t just for scrolling it’s where serious buyers discover their next home. Platforms like Facebook, Instagram, and YouTube allow us to showcase your property with precision marketing that reaches active home shoppers. Using advanced behavioral and interest-based targeting within fair housing guidelines, we place your listing in front of thousands of motivated buyers within the first 24–48 hours. This drives demand, increases showings, and often leads to multiple offers all key factors in achieving the highest possible sale price.

EXCEPTIONAL MARKETING

We utilize a professional real estate photographer and an experienced graphic designer to highlight your home. We also use drone services, video & virtual 3-D Tours, making it easier for buyers to view your home remotely and to increase engagement.

"We don’t just put your home on the MLS we make sure thousands of qualified buyers see it across multiple platforms. More eyes mean more offers and that’s how we get you top dollar.”

3-D VIRTUAL HOME TOUR