Elevated marketing.
Elite results.
Most listings get a sign, a lockbox and a prayer. Yours gets professional media, premium placement and paid advertising working together from day one, on a listing agreement you can cancel any day.
Positioning. Exposure. Negotiation.
Selling your home isn’t just about putting it on the MLS. Every VIP listing includes all six.
- 01
Zillow Showcase & Premium Placement
Enhanced Zillow exposure and elevated presentation that puts your home at the top of Zillow search.
- 02
Professional Media
Photography, graphic design, drone, video and 3D tours. Produced, not snapped.
- 03
Targeted Digital Demand
We attract active buyers, relocation traffic and high-intent online searches, creating demand rather than just visibility.
- 04
Strategic Launch & Pricing
Smart pricing and a structured launch strategy designed to generate strong offers and maximize terms.
- 05
Expert Negotiation
Deep knowledge of the local market and careful negotiation to maximize both your price and your terms.
- 06
Day-to-Day Listing Agreements
Our listing agreements are day-to-day with no penalty. We don’t believe in trapping our clients in long-term contracts.
The difference
Included with every listing
The number is researched, not guessed.
Pricing is the single largest lever on what you net. It gets set from four separate reads on the market, not one.
What you are competing against
Every comparable home active in your market right now, because a buyer is choosing between yours and theirs, not yours and a spreadsheet.
What buyers are agreeing to
Comparable properties under contract, which tell you what the market accepted this month rather than what it accepted last quarter.
What has actually closed
Recently sold homes analysed on price, condition and price per square foot, so the figure is anchored in settled sales.
What the market refused
Expired listings: the homes that did not sell, and the prices that caused it. The most useful data available, and the data most agents skip.
We also call the agents on comparable properties directly. Public data tells you the price; the agent tells you why it sold, what fell through, and what the buyer actually wanted.
Every listing is filmed
Not photographed. Filmed.
- Drone aerials
- Cinematic walkthrough
- 3D virtual tour
- Zillow Showcase media
Buyers walk the whole home before they ever book a showing.
Every VIP listing includes an interactive 3D tour. Relocating and out-of-area buyers move through every room at any hour, from anywhere. This is a real one. Take it for a walk.
It’s no longer about being on Zillow. It’s about how you’re on Zillow.
Showcase is an elevated listing treatment available to only the top 10% of agents. Here is what it changes, measured against comparable nearby listings.
That 2% is roughly $9,000 more on a home sold at the average U.S. sale price. Showcase listings are also more likely to go pending within the first 14 days than comparable nearby listings, and listings that converted to Showcase went on to see 104% more page views, 87% more saves and 83% more shares. Source: Zillow Showcase performance data. These are Zillow’s reported averages, not a guarantee of results for any individual property.
Your home, produced properly.
Buyers decide in the first three seconds of scrolling. This is what they see.
Professional Photography
A professional real estate photographer on every listing, with graphic design to match, so your home looks composed rather than captured.
Drone Aerials
Aerial footage showing the lot, the street and the setting. That is context a ground-level photo simply cannot give a buyer.
Cinematic Video
Produced video that lets a buyer feel how the home flows before they ever book a showing.
3D Virtual Tours
Interactive walkthroughs so out-of-area and relocating buyers can tour the home at any hour, from anywhere.
Zillow Showcase
HD photos sorted by room, an interactive floor plan tied to map view, and direct buyer contact from the listing.
Google Advertising
Pay-per-click campaigns built on location-specific keywords, putting your home in front of buyers already searching your area.
Listing it is the easy part. Getting it seen is the job.
An MLS entry reaches the buyers already looking. Everything below reaches the ones who were not.
Our own buyer list, first
Before your home goes live it goes to more than 25,000 motivated buyers by email and text. Some listings never need the open house.
Paid search, not hope
Google campaigns built on the keywords buyers actually type for your town and price band, putting your home in front of people already searching.
Social, targeted properly
Facebook, Instagram and YouTube campaigns aimed by behaviour and intent, always within fair housing guidelines and never by protected characteristics.
We don’t just put your home on the MLS. We make sure thousands of qualified buyers see it across every platform they already use.
Six steps, start to keys.
You will always know which step you are on and what happens next.
Marketing Analysis & Pricing
A real read on the comparables and where your home sits in today’s market, before a number goes public.
Home Preparation & Staging
What to fix, what to leave and what to move, prioritised by what actually returns money at closing.
Marketing & Showings
Media, Showcase placement and paid advertising go live together, then showings are managed around your schedule.
Offers & Negotiation
Every offer read on its full terms: price, financing, contingencies and timeline, not just the headline number.
Contract & Paperwork
Attorney review, inspections and appraisal coordinated and tracked so nothing stalls the closing date.
Closing & Beyond
Through the final walkthrough and the closing table, and still reachable long after.
What the program has actually produced.
Five recent sales, every one of them above the asking price.
A seller downsizing to a single-level adult community. Listed at $800,000, under contract in 14 days, closed at $870,000.
Priced below perceived market value to generate urgency. Professional media, Zillow Showcase placement and targeted ads built demand before launch; a weekend open house concentrated qualified buyers into 48 hours.
This seller needed to sell in order to buy, and needed more space so his mother could move in. Listed at $775,000 and closed at $825,000, with the proceeds funding the next purchase.
High-impact preparation before going live: light staging, minor cosmetic updates and professional media. Buyer database outreach brought pre-qualified buyers in before the first open house.
With family waiting in North Carolina, this seller needed a smooth transition and a strong sale. Professional media, strategic pricing and Zillow Showcase placement produced 22 private showings and 6 competitive offers.
Day to day listing agreements.
Cancel any time, for any reason, with no penalty and no notice period. Most brokerages ask for six to twelve months up front. We stay hired the only way we should: by earning it.
Start With a Free ConsultationWhat is your home actually worth?
Find out the worth of your home and get the most accurate valuation, paired with an expert pricing strategy.
